Okay. Your company is now live. Why isn't anything happening...?

Time to get found.

GOOGLE ANALYTICS

You need to know what's going on with your site, even if you're not getting any traffic. So, step 1: let's get Google Analytics setup.

GOOGLE WEBMASTER TOOLS

Sheesh, more to set up? Yep. Actually like 20 more steps. But you wanted to DIY this thing, right? You need to do this. Go sign up for Google Webmaster tools.

Common questions: Do I need a separate property for the www version and non-www version of my site? Our answer: no. Just be sure to set the "preferred domain" in the property settings.

AMP

This is a whole new world, and you 100% need to do it IF you are running any sort of content / news site.